SAP Sapphire Now

In 2021, SAP SAPPHIRE NOW faced the unprecedented challenge of transitioning to a virtual format due to the global pandemic. As Lead Art Director and Project Manager, I spearheaded the redefinition of the event's identity by embracing SAP's iconic anvil logo. The result? A vibrant, dynamic virtual experience that transcended boundaries and captivated audiences worldwide. Our bold branding initiative didn't just impact the event—it seamlessly integrated into SAP's broader advertising campaigns, sparking inspiration and creativity across the tech industry. SAP SAPPHIRE NOW 2021 stands as a testament to innovation, resilience, and the human spirit in the face of adversity.