SAP TechEd
In 2020, amidst the global pandemic, I led the transformation of SAP TechEd from an in-person to a virtual event as both Lead Art Director and Project Manager. My team and I reimagined every aspect, crafting an electrifying experience with vibrant branding and dynamic motion. From developing the event's identity to creating the virtual platform and marketing assets, our work set a new standard for virtual events, showcasing technology's power to connect and empower attendees in a 48-hour extravaganza that exceeded expectations.
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SAP Global Events
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2020
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Art Director and Project Manager