SAP NOW

Crafting a unique identity for SAP NOW while maintaining its connection to the esteemed SAP Sapphire event was the core mission of this exciting project. As the Creative Director, Account Director, and Project Manager, I led a dynamic team of designers, copywriters, programmers, and motion graphic designers in bringing this vision to life. Our task involved revamping the brand expression from SAP Sapphire 2023 to ensure cohesion while allowing SAP NOW to shine in its own right. We meticulously developed branded templates for emails, social media, brand loop and promotional videos, and other promotional materials, all while ensuring consistency across all touchpoints. The outcome was a seamless blend of familiarity and distinction, positioning SAP NOW as a standout event on the global stage, capable of captivating audiences worldwide.