Moments that Matter

As the Creative Director, Account Director, and Project Manager for SAP Concur's 'Moments that Matter' campaign, I led a team of designers in bringing this vision to life. At the heart of the project was the integration of Concur's logomark into the campaign's aesthetic, emphasizing the significance of each moment. By strategically blurring the background and spotlighting the logomark, we ensured that these moments took center stage, resonating deeply with the campaign's message. Together, we created a visual narrative that not only captured the essence of 'the moments that matter' but also left a lasting impression on audiences.