Be Ready for Anything

In spearheading SAP Concur's 2024 Global Integrated Marketing Campaign, I seamlessly juggled roles as Creative Director, Account Director, and Project Manager to infuse a unifying creative concept across diverse activation assets. Our mission was clear: to craft messaging and visuals that transcend company sizes and resonate with various decision-makers. With flexibility as our guiding principle, the team navigated tight deadlines and evolving brand identities with agility, ultimately delivering a versatile and captivating campaign. Despite challenges, our collaborative efforts ensured alignment with the new SAP corporate brand, resulting in a triumphant global campaign that speaks volumes about innovation and adaptability.